

Imagine this: You’ve just scored 3 winter coats on Black Friday at the mall, thrilled with the “buy 2 get 1 free” deal. But halfway to the parking lot, the gift bag’s bottom suddenly bursts—coats spilling onto the snow. This holiday disaster often traces back to two problematic production crafts. Let’s uncover the culprits.
1. Overused Cut-Outs: Style at the Cost of Strength
Cut-out patterns (like snowflakes or reindeer shapes) look festive, but they’re structural time bombs. According to QB/T 4379-2012 handbag standards , cut-out edges concentrate 80% of the bag’s tension. When loaded with heavy items (a wool coat averages 1.5kg!), these weakness points snap first.
A TikTok user shared how her $200 cashmere sweater fell out of a cut-out bag during Christmas errands—garnering 120k views with comments like “This happened to my gifts too!”
2. Excessive Die-Cutting: Saving Pennies, Losing Trust
Die-cutting (creating fold lines for flat storage) is necessary, but too deep cuts spell disaster. Here’s the breakdown:
| Aspect | Correct Practice | Cost-Cutting Mistake | Risk |
| Cut Depth | Stops at 1/4–1/5 of bag height | Cuts to 1/3 or lower | Fold lines burst under weight |
| Production Cost | Higher precision die plates | Cheaper, less precise tools | $0.02 saved per bag |
| Failure Rate | <5% in 2kg load tests | >40% in same tests | Brand reputation damage |
*Data from 2025 packaging factory tests aligned with GB/T 21661-2020 standards *

🤔 Quick Q&A for Brands & Shoppers
Q: How to spot a weak gift bag before buying?
A: Check two spots:
1) Cut-out edges (should feel reinforced, not flimsy)
2) Bottom fold lines (press gently—if they creak, it’s a red flag).
Q: Can we have both style and strength?
A: Absolutely! Use embossing instead of cut-outs for decoration, and specify “max 1/4 depth” die-cutting in custom orders.
💡 Our Expert Tip for Brands
This Christmas, 72% of shoppers notice packaging durability . Skip the risky crafts—invest in 220-250g weight paper and pass the 2kg hanger test . Your customers (and their gifts) will thank you.

The emergence and widespread adoption of online busines […]
When consumers pause in front of a gift shop shelf or s […]
Color box printing is a vital aspect of modern packagin […]
What’s the first thing a customer does upon receiving a […]