


Custom box packaging better aligns with the development trend of eco-friendly packaging. For brands, this is not only a way to practice green concepts but also to strengthen marketing strategies in front of target audiences. As a super practical eco-friendly item, kraft paper bags are easy to use for packaging and come with a “sturdy” feature—whether holding groceries or daily necessities, they can bear weight and are particularly reliable. Today, let’s talk about how to make custom kraft paper bags more outstanding, so they are both useful and help brands gain extra points.
Materials are definitely the core of making durable kraft paper bags. The 2024 Global Eco-Friendly Packaging Market Report shows that 85% of FMCG companies in Europe and America have long regarded kraft paper bags as one of their main packaging options. Why? Because kraft paper has outstanding advantages:
Don’t think kraft paper can only be “earth yellow”—there are many ways to customize it! You can freely choose color schemes for colors; if you’re not sure, find a professional designer—they better understand how to create solutions from the consumer’s perspective. These design details can also make the bag more practical:
| Design Element | Function | Applicable Scenario |
|---|---|---|
| Smooth Handles | Easy to carry, reduces hand fatigue | Shopping bags, gift bags |
| Thickened Bottom | Enhances load-bearing, prevents deformation | Holding heavy items (e.g., bottled drinks) |
| Laminated Decoration | Improves gloss, water-resistant | Outdoor use, gift packaging |
| Window Cutting | Displays internal products, attracts purchases | Snack bags, cosmetic sample bags |
Custom kraft paper bags are not just for holding things—they are the brand’s “mobile advertisement”. How to make it work?

Q1: How to control costs during customization without affecting quality?
A1: In addition to choosing 300-400g medium-grammage paper, if you customize more than 1,000 pieces at a time, the unit price can be reduced by 15%-20%. Use fewer complex processes such as multi-layer gold stamping in design, and choose water-based inks with a 72% market share in 2025 (cost 5% lower than traditional inks), which can save a lot of money.
Q2: Kraft paper bags are afraid of moisture—are there any solutions?
A2: Just add a layer of biodegradable PE coating. It can be water-repellent without affecting the biodegradability of kraft paper, and is suitable for holding moisture-sensitive products such as bread and cookies.
In general, customizing kraft paper bags requires grasping three points: “practicality + eco-friendliness + brand identity”. Choosing the right materials, creating good designs, and conveying good concepts can make it a great helper for the brand. To learn more about customization details, consult a professional packaging company about different paper specifications and design schemes, and you can create bags that better meet your needs.
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